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Tag Archives: Old Spice
The Myth of Viral
I think we’ve reached a point to start thinking about viral content differently. I totally get it. People see news reports and blogs about the new viral sensation sweeping the nation. It’s awesome. It’s a video or a photo. It’s … Continue reading
Posted in Social Media
Tagged content, marketing, Old Spice, Social Media, viral videos
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Armchair Marketing
Some days it’s hard to be a marketing professional. Not in the same way being a doctor is hard. I would never compare trying to sell widgets to performing open-heart surgery. Unless it meant I got paid the same as … Continue reading
Posted in Marketing
Tagged Armchair Marketing, branding, commercials, expert, Old Spice, Wieden & Kennedy, YouTube
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