Tag Archives: marketing

It’s the End of the World as We Know It!

2012! The end of the Mayan Calendar. The end of history. And your last chance to take advantage of all these great offers! I go back and forth about the effectiveness of using pseudo-holidays in our sales pitches. How many … Continue reading

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Alphabet Soup

So I was recently talking to our CFO at MOSAK and realized part way through the conversation that he and I were speaking different languages. Not literally different languages (although he does have a thick Texas drawl which sounds a … Continue reading

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The Myth of Viral

I think we’ve reached a point to start thinking about viral content differently.  I totally get it. People see news reports and blogs about the new viral sensation sweeping the nation.  It’s awesome.  It’s a video or a photo.  It’s … Continue reading

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