Tag Archives: advertising

Going Psycho

Posted on September 19, 2011 by Andy Jones

I remember the day I learned the term psychographics. I was a junior in college and I was sitting in one of the non-air-conditioned lecture halls at Mizzou. Although my memory isn’t good enough to know exactly what I was … Continue reading →

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Stop the Bleeding

Posted on September 9, 2011 by Andy Jones

I consider myself a pretty tech savvy guy. I have a very healthy crush on my iPhone and iPad. I use geo-location services. I’m even investigating “talk to text” capabilities so I can actually start paying attention when I drive. But … Continue reading →

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I am serious…..and don’t call me Shirley!

Posted on August 16, 2011 by Andy Jones

A friend of mine recently pointed out that whenever two adult males are having a conversation it inevitably goes one of two ways – sports talk or movie quotes. She seemed to view this a shortcoming based on our inability … Continue reading →

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Generation X? More like Generalization X.

Posted on July 18, 2011 by Andy Jones

I was born in 1973 and according to the handy-dandy chart corporations and advertisers use, this puts me smack dab in the middle of Generation X. This means that by definition Nirvana is the voice of my generation and  I am more likely … Continue reading →

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