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Category Archives: Marketing
Food For Thought
Food Network decided to refresh their brand. The last time they changed their look was 1997. Remember what was hot 16 years ago? I had just graduated high school. Mike Tyson bit Evander Holyfield’s ear off. Everyone’s favorite movie was … Continue reading
Posted in Marketing
Tagged Apple, branding, Food Network, iPad, logo, smart phone, three screen
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It’s the End of the World as We Know It!
2012! The end of the Mayan Calendar. The end of history. And your last chance to take advantage of all these great offers! I go back and forth about the effectiveness of using pseudo-holidays in our sales pitches. How many … Continue reading
Posted in Marketing
Tagged branding, end of the world, holidays, marketing, mayan calendar
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Getting Branded
This has been an amazing few weeks for me. You see…I’m a St. Louis Cardinals guy. Ask any of my friends what I am most passionate about in life and they will tell you the Cardinals top the list. Secretly … Continue reading
Best Practices for Web Banner Advertising
We are starting to wrap up our Digital Best Practice series. This week we address Web Banner Advertising Best Practices. Future best practice installments concerning website design will continue over the course of the next few weeks. We would love your comments … Continue reading
Email Marketing Best Practices Part 2
As we continue our Digital Best Practice series, we discuss the second part of Email Marketing Best Practices. Future best practice installments concerning banner advertising and website design will continue over the course of the next few weeks. We would … Continue reading
Posted in Best Practices, Marketing
Tagged Best Practices, Design, Email, Email Marketing
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Email Marketing Best Practices Part 1
As we continue our Digital Best Practice series, we discuss Email Marketing Best Practices. Future best practice installments concerning email marketing and website design will continue over the course of the next few months. We would love your comments and … Continue reading
Posted in Best Practices, Marketing
Tagged Best Practices, Blast, Email, Email Marketing, Subscribers
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SMS/Mobile Marketing Best Practices
This is the first part in a continuing series on Digital Best Practices. Future best practiceinstallments concerning social media, email marketing and website design will continue over the course of the next few months. We would love your comments and … Continue reading
Posted in Best Practices, Marketing
Tagged Best Practices, Mobile, SMS, Text Marketing, Texting
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Armchair Marketing
Some days it’s hard to be a marketing professional. Not in the same way being a doctor is hard. I would never compare trying to sell widgets to performing open-heart surgery. Unless it meant I got paid the same as … Continue reading
Posted in Marketing
Tagged Armchair Marketing, branding, commercials, expert, Old Spice, Wieden & Kennedy, YouTube
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