Category Archives: Marketing

It’s the End of the World as We Know It!

2012! The end of the Mayan Calendar. The end of history. And your last chance to take advantage of all these great offers! I go back and forth about the effectiveness of using pseudo-holidays in our sales pitches. How many … Continue reading

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Getting Branded

This has been an amazing few weeks for me. You see…I’m a St. Louis Cardinals guy. Ask any of my friends what I am most passionate about in life and they will tell you the Cardinals top the list. Secretly … Continue reading

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Best Practices for Web Banner Advertising

We are starting to wrap up our Digital Best Practice series. This week we address Web Banner Advertising Best Practices. Future best practice installments concerning website design will continue over the course of the next few weeks. We would love your comments … Continue reading

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Email Marketing Best Practices Part 2

As we continue our Digital Best Practice series, we discuss the second part of Email Marketing Best Practices. Future best practice installments concerning banner advertising and website design will continue over the course of the next few weeks. We would … Continue reading

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Email Marketing Best Practices Part 1

As we continue our Digital Best Practice series, we discuss Email Marketing Best Practices. Future best practice installments concerning email marketing and website design will continue over the course of the next few months. We would love your comments and … Continue reading

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SMS/Mobile Marketing Best Practices

This is the first part in a continuing series on Digital Best Practices. Future best practiceinstallments concerning social media, email marketing and website design will continue over the course of the next few months. We would love your comments and … Continue reading

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Armchair Marketing

Some days it’s hard to be a marketing professional. Not in the same way being a doctor is hard. I would never compare trying to sell widgets to performing open-heart surgery. Unless it meant I got paid the same as … Continue reading

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