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Author Archives: Josh Shepherd
Food For Thought
Food Network decided to refresh their brand. The last time they changed their look was 1997. Remember what was hot 16 years ago? I had just graduated high school. Mike Tyson bit Evander Holyfield’s ear off. Everyone’s favorite movie was … Continue reading
Posted in Marketing
Tagged Apple, branding, Food Network, iPad, logo, smart phone, three screen
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Ch-ch-ch-ch-Changes
Things have been a little crazy at MOSAK lately. We’ve hit a growth spurt. There are now 40 MOSAKians working here in the building. And speaking of our humble abode, we have completed the purchase of 3809 Juniper Trace. It’s … Continue reading
The Glass Panopticon
After a full day of an email barrage about Facebook graphics, promotions and posts, I got stuck in traffic. I was bored and started perusing Twitter feeds to see who else was in traffic with me. Then I realized, there’s … Continue reading
Handling Negative Posts
It shouldn’t be a surprise to learn that I’ve felt a transparent and honest strategy is the most important piece of any social media plan. This isn’t something new or cutting edge. Gary Vaynerchuk preaches it. Christopher Penn has been … Continue reading
Posted in Best Practices, Social Media
Tagged Facebook, negative, review, Social Media, Twitter, YouTube
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2012 Social Media Resolution
Over the winter holidays, I went to some fantastic parties. I am not trying to brag and prove that I’m popular. I wasn’t invited to all of them. Some I crashed. Most of the parties were work or industry related. … Continue reading
Keeping Up With The Joneses
Disclaimer: This is not a post about our research guru, Andy Jones. It isn’t easy to keep up with every little change that goes on in the social media world. As soon as you get comfortable with one platform, it … Continue reading
Best Practices for Web Banner Advertising
We are starting to wrap up our Digital Best Practice series. This week we address Web Banner Advertising Best Practices. Future best practice installments concerning website design will continue over the course of the next few weeks. We would love your comments … Continue reading
Email Marketing Best Practices Part 2
As we continue our Digital Best Practice series, we discuss the second part of Email Marketing Best Practices. Future best practice installments concerning banner advertising and website design will continue over the course of the next few weeks. We would … Continue reading
Posted in Best Practices, Marketing
Tagged Best Practices, Design, Email, Email Marketing
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Email Marketing Best Practices Part 1
As we continue our Digital Best Practice series, we discuss Email Marketing Best Practices. Future best practice installments concerning email marketing and website design will continue over the course of the next few months. We would love your comments and … Continue reading
Posted in Best Practices, Marketing
Tagged Best Practices, Blast, Email, Email Marketing, Subscribers
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