Food Network decided to refresh their brand. The last time they changed their look was 1997. Remember what was hot 16 years ago? I had just graduated high school. Mike Tyson bit Evander Holyfield’s ear off. Everyone’s favorite movie was Titanic. When you turned on the radio you probably heard No Doubt, Puff Daddy or Hanson back to back to back. Oh, and Steve Jobs returned to Apple.
And it’s Apple that had the most effect on the logo change! The technology company, not the food. This is a “three screen” logo. This is a logo that looks great on television, but can be your app button on your smart phone and iPad. Television viewers are watching television, playing with their phones and accessing Wi-Fi at the all at same time. All of a sudden Food Network has made the user experience as seamless as they can. Now accessing a recipe viewed on television through an iPad app is as easy as tapping that app logo that looks exactly like what’s on the corner of the television screen. It’s slick, it’s clickable and app-ish. They’ve created a brand connection between screens.
This is a great move by Food Network. They understand that people are on their devices and want to learn more. It’s also something more brands need to be thinking about as they decide to compete not only on television, but also in an online or app presence. Does your brand or logo translate from one screen to the next?
MOSAK has been following the recent reversal of Black Friday over the past week and wanted to make sure our gaming friends were up to date on the new changes in online poker. In April 2011, the Department of Justice seized multiple poker domains including PokerStars and Full Tilt. Those domain owners were charged with bank fraud, illegal gambling offenses and money laundering and that Friday was quickly labeled “Black Friday” by the poker industry.
Last week, online poker operator PokerStars settled with the U.S. Department of Justice to obtain control of former industry rival Full Tilt Poker for approximately $731 million. The industry opinion is that this agreement with PokerStars signals the return of online poker in the United States. Unfortunately, it may be too late for the game of poker as the waning interest from the Black Friday fallout has hurt the game’s popularity.
As Jay Caspian Kang spelled out in a recent Grantland piece, “everthing in poker is down these days. It’s not clear if or when online poker will make a full return to the United States, and it’s possible that in the interim, something else might fill poker’s place as America’s card game of choice.”
The future of casino poker is definitely up in the air. When online poker rooms disintegrated 14 months ago, poker legend Doyle Brunson retorted that “now it’s time you step into our poker room” to all online players. That never really happened and now with this new possible option for online poker, those players may never need to step into a poker room again.
We have attached a few articles if you want to read more about the reversal and what it could mean for your casino.
What is the Future of the Online Game?
The Certain and Uncertain Future of Poker
Things have been a little crazy at MOSAK lately. We’ve hit a growth spurt. There are now 40 MOSAKians working here in the building. And speaking of our humble abode, we have completed the purchase of 3809 Juniper Trace. It’s been exciting to say the least! So as we’ve started to settle in, we’ve had to get creative with our office space.
This is Vice President Chris Martin’s new office on the second floor for the next few weeks.
We’ve had to clean out all our storage spaces in order to make room for new people.
The upstairs conference room has turned into an office for our Executive Creative Director, Ralph Yznaga. Continue reading
It’s a great day when you can get out of the office and do some work. Now, add a dog to the mix and it’s an awesome day. We have been working on a new commercial for the Austin Animal Center and this week we shot the footage.
Say hello to Maddie, the star of the commercial! She was super sweet and to be honest, showed more patience than I would have been able to muster. The commercial will be finished soon, but here’s a quick peek at Maddie’s trip around Austin. Continue reading
Posted in MOSAK Goodness
Tagged Alamo Drafthouse, Austin Animal Center, Birds Barbershop, City of Austin, commerical, dog, Duck Tour, Iron Cactus, photos, Ritz, television
2012! The end of the Mayan Calendar. The end of history. And your last chance to take advantage of all these great offers! I go back and forth about the effectiveness of using pseudo-holidays in our sales pitches. How many sales have you seen in the last few years that are based on the arbitrary pseudo-holidays like 11-11-11 or Tax Day? And 2012 promises to be the granddaddy of them all with Leap Day, Election Day and End of the World. Though personally I think election day and the end of the world have the chance to be synonymous this year.
As a marketer I can clearly see the value in taking advantage of a day that already has high top of mind awareness. There’s no doubt people will be talking about Leap Day. And the marketing opportunities for the End of the World are limitless. I’m waiting to see how many times I see a message which subtly implies “buy it today, if the world ends tomorrow you don’t have to pay for it.” Continue reading
This has been an amazing few weeks for me. You see…I’m a St. Louis Cardinals guy. Ask any of my friends what I am most passionate about in life and they will tell you the Cardinals top the list. Secretly I think many of them are jealous because they root for crappy teams but that’s not really my problem. Being a St. Louis Cardinals guy defines me to some degree or another. It changes the way I interact with others. When you attack my team then you are attacking me. I’ve often thought that life would be a little easier if people just walked around with a convenient list of their likes and dislikes to hand out. There’s nothing worse than getting to know someone and really enjoying their company only to have to end the friendship because they have the bad taste to be Chicago Cubs fan or a Kansas Jayhawk fan.
While the Cardinals may be the thing that I’m most passionate about, they’re not the only brand that defines me. If you asked (which you probably will….I’m kind of awesome) I would also say I’m an
These are the brands that I identify with. That in some way, shape or form say something about me. Continue reading